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Writer George Keremedjiev provides a “virtual tour” of ITW Drawform in this condensed article which was first printed in MetalForming Magazine in January 2000.

Often, I am asked, “If there were one company where one could see excellence firsthand, where would it be?” Without hesitation or second thoughts, I always respond, “ITW Drawform in Zeeland, MI.” I would propose this shop as reflecting some of the finest practices in housekeeping, cleanliness, building maintenance, press, machine and toolroom layout.

Let me take you for a virtual tour of the place, as I have taken others there to see for themselves what is possible when a metalforming company decides to present itself with no less passion for cleanliness and housekeeping than one would find in a pharmaceutical plant.…

We enter the reception area, and immediately are faced with a stunning scene. Behind large panels of glass, a commons area serves both as employee cafeteria and mass meeting place. To the left is a kitchen area with a large television. Colors are subdued, but inspire discipline and cleanliness…
We proceed to the toolroom where the dies are built. The place looks like a laboratory, as precision tooling and components are machined and documented with state-of-the-art machinery and highly skilled, disciplined toolmakers. Our group stares at the tooling, the machinery — all immaculate…
The next stop is the maintenance toolroom, where dies are sharpened and the multitude of components needed to produce these parts are shaped into disciplined performance in the pressroom. The maintenance toolmakers are no less impressive in their thorough understanding of the stamping process. At ITW Drawform, the maintenance toolroom takes full, unconditional responsibility for the precision functioning of the tools in their respective presses. The transition between press and maintenance toolrooms is seamless…

As one walks around the pressroom, neat concepts such as in-line part cleaning, inspection, mistake-proof shipping check fixtures and sensors in dies are evident. Best of all, for some, is the way that the dies are stored on shelves along the perimeter walls of the pressroom, allowing for easy die changeovers. The color scheme seems absurd at first — the presses are painted white, the walls of the pressroom are white — but then, one sees how clean the floor and presses are…

Our tour continues into the tryout area with several presses and a component library available for tooling tryouts. All of the concepts are tried out first in this experimental tooling research area. How refreshing to see tryouts in the truest sense of the term — away from the production pressures and time restrictions that most of us have to deal with when we try to compete with press time to get a die tested.…

We then are shown the micro-sectioning laboratory, where precision mounting, preparation and analysis of metals, their grain structures, laminations, voids (and other not-too-pleasant surprises that typically arrive in our metal strips) are analyzed. This room smacks of science and focused technology, and screams volumes to visitors and customers about the company’s ability to cut through muddled guesses with clear facts. This lab, and a discussion with ITW Drawform’s excellent metallurgical technician, alone are worth a trip to the shop…

We finish the tour in the training room, which could better be described as a college lecture facility, complete with the latest audiovisual equipment, comfortable furniture and a podium. We walk out in silence. How can 120,000 square feet of manufacturing look so good?
   
 
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ITW Drawform • 500 Fairview • Zeeland, MI 49464 USA
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